Foxy Coffee is a brand concept I created for a small coffee shop. The logo is inspired by the speed and cleverness of a fox, which we all hope to achieve with the help of some caffeine.
The yawning fox embodies a feeling we all know: that first stretch as we prepare to launch into the day. The "C" enclosing the "f" creates an image of a coffee plant and bean.
The sleek design is printed onto recycled craft paper to promote sustainability and to bring together the elements of modernity and nature that are represented in the logo.